To avoid this, it becomes imperative to escape the doldrums of drab emails and create professional-looking email templates that would be more persuasive for the reader. As a result, many marketing emails are deleted by the recipient without even being read. However, people are swamped everyday by an onslaught of unsolicited and unwanted emails. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA.
